Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
CNBC – Annie Palmer, 10th September 2026
Amazon gives OpenAI’s ad business a boost, letting its advertisers into ChatGPT (also in
It marks a vote of confidence from the world’s largest online retailer in OpenAI’s burgeoning ad business, which recently reached a $1 billion annualized revenue run rate. OpenAI started selling sponsored placements in ChatGPT in the U.S. in February, starting with retailers like Best Buy and Williams-Sonoma
HOLDCOS
Digiday- Seb Joseph, 11th September 2026
‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis
Omnicom’s CFO is still trying to get his head around what went wrong. It’s been a little over a week since the holdco lost one of its longest-running clients to Publicis. He called the loss “disappointing” and “unfortunate.” Now, he and the rest of the C-suite are doing a post-mortem to figure out why it happened.
AD SPEND
AdExchanger – 11th September 2026
The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM (also in Digiday)
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths.
OOH
The Media Leader – Charli West, 11th September
Piccadilly Lights format to be updated for first time in 10 years
Piccadilly Lights will update its format for the first time in a decade, with advertisers set to get three times as much domination time on the central London 783.5m curved screen from January 2027.
RETAIL MEDIA
Performance Marketing World – Bethany Lee, 10th September 2026
SPAR to launch its first retail media network across Central Europe
New partnership brings digital signage, precision targeting and fresh ad revenue to hundreds of stores across the region.
Modern Retail – Mitchell Parton, 11th September 2026
Walgreens wants to make digital in-store ad placements a bigger part of its retail media business.
PUBLISHERS
Adweek – Mark Stenberg, 10th September 2026
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
New Media is a model imported from the U.K., which, after its first year, has grown to over 100 staff and produces videos that average around 300,000 views apiece, per the publisher.
