Interviews, insight & analysis on digital media & marketing

NDA Meets: Carl White, Co-founder and Group CEO, Nano Interactive

In the latest episode of the ‘NDA Meets’ podcast, we sit down with Carl White, Co-founder and Group CEO of identity-free targeting specialists Nano Interactive. 

The discussion covers the benefits of ID-free targeting for advertisers, publishers, and consumers; how ID-free advertising can be measured and attributed; the attention economy; and more.


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It has been a pretty rough year / 18 months for the industry – with that very buoyant employment market suddenly taking a turn for the worse, and a succession of significant layoffs across the market, on the demand and supply side.

It can be a jarring experience for those that lost their roles, and for some even their own sense of self. I know, because I experienced it this year after 15+ years of continuous employment