Team Lewis has been appointed as Strategic and Creative lead agency by Chery Automobile, a subsidiary of Chery Group. The Fortune 500 company has chosen the global marketing and communications agency, as it prepares to break into the exciting UK market. The appointment follows a competitive five-way pitch process. Team Lewis will deliver the brand and creative launch campaign for Chery from its global HQ at Battersea Power Station, London, with support from its team in APAC. Initial focus will be on Chery’s TIGGO models 7 and 8 – the first to enter the UK market in September.
Leading UK retailer, Argos, has announced a new creator-led social media campaign, Arghaüs, to amplify its launch of The A-List – a monthly curated selection of top brands and must-have products. Developed in partnership with global creator-first social agency, Billion Dollar Boy, Arghaüs represents Argos’s most ambitious creator campaign to date. The campaign centres around a mockumentary-style social series highlighting Argos as the leading destination for trend-led, high-quality products. The series introduces a fictional conceptual art gallery – Arghaüs – where products are reimagined as high-concept art pieces. Arghaüs Series One launched on 17th June across TikTok, Instagram Reels and Stories, with paid media support led by PHD UK across TikTok and Instagram.
Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. Targeting both long-time fans and slightly younger 35-55 audience, the campaign re-energises Maynards Bassetts’ nostalgic charm by turning everyday kitchen utensils into the unexpected stars of the show. The campaign was produced by VCCP’s global content creation studio Girl&Bear Studios, who commissioned photographer Franck Allais. The nationwide out-of-home campaign is supported by social and a content partnership with The Independent and BuzzFeed. To drive awareness and conversation, the posters will be placed in impactful and high-reach locations, all led by Publicis Media UK.
Leeds-based integrated marketing agency, ilk Agency, has been appointed by health tech company Monk to lead its UK consumer PR and influencer partnerships following a competitive pitch process. Founded in 2021, Monk is redefining modern recovery with an innovative smart ice bath and companion app that enables users to safely and effectively incorporate cold water immersion into their wellness routines. Backed by a growing network of elite athletes such as Anthony Joshua, along with a number of biohackers and entrepreneurs, the brand has quickly built a significant following in the health and wellness space. ilk will now be responsible for delivering integrated services, including media relations and influencer partnerships, designed to boost brand visibility, drive purchase consideration, and position Monk as a leader in cold water therapy and wellness innovation.
Agent, an award-winning full-service Northern marketing agency, has developed the next phase of the hard-hitting #IsThisOk? campaign in partnership with Greater Manchester Combined Authority (GMCA) which was quickly hailed by mayor Andy Burnham and Greater Manchester Police (GMP). #IsThisOk? is designed to help perpetrators, bystanders and victims understand the signs of coercive and controlling behaviour in relationships, which is against the law. The campaign will tour Greater Manchester this summer, led by an impactful short film focusing on the subtle but damaging signs of this form of domestic abuse. Agent developed the campaign in collaboration with representatives from 65 stakeholders from multiple organisations, including insight from those with lived experience of coercive and controlling behaviours, such as Greater Manchester Police, GMCA Women & Girls Equity Panel VAWG, Manchester University and Manchester Women’s Aid.
