More industry experts react to the Q4 2024 IPA Bellwether Report, as UK marketing budgets returned to growth having stalled in the previous quarter over Autumn Budget uncertainty.
Industry experts react to the Q4 2024 IPA Bellwether Report, as UK marketing budgets returned to growth having stalled in the previous quarter over Autumn Budget uncertainty.
The scope of the IAB Gold Standard has been expanded to include specifications for retail media and connected TV, with sustainability criteria also added.
According to the latest IPA Bellwether Report, 21.7% of marketers increased their total marketing budgets in the fourth quarter of 2024, compared to 19.9% who made cuts.
Shifting just 6.3% of impressions from linear to CTV increases efficiency, according to study from LG Ad Solutions and iSpot.
Digital advertising platform RAAS Lab has announced the appointment of Toby Shaw as Sales Director UK.
Uber has set up shop in the North of England, with the opening of a Manchester office for its advertising business.
This’s week’s new business roundup includes Bauer Media, Reddit, Amazon, Spotify, TikTok, Contentstack, Kevel, Vantage, Sprout Social, NextRoll, Audigent, and Armadillo.
This week’s roundup of hires and promotions features Publicis Health, Mobsta, Perfect Storm, DAIVID, Zoom, Connective3, and Future Stores.
Former IPG Craft and McCann Worldgroup Canada CEO Simon Sikorski has joined carbon measurement platform 51toCarbonZero as an Advisor.
In episode eight of season three, The Wires 2024 Ad Tech Rising Star award winner, DoubleVerify’s Anya Libova, explores media measurement, advertising and marketing’s DEI challenges, supporting the next generation of professionals, the journey that led to calling the UK “home,” C-suite ambitions, and more.
Ad revenue for non-gaming apps more than doubled year-on-year (YoY) in 2024, with the entertainment vertical growing significantly in particular, according to a report from Liftoff.