Agencies
Agency news: Publicis, Born Social, VCCP, Dentsu, and more
This week’s agency news features Publicis, VCCP, Dentsu, Born Social, Wieden+Kennedy, Interpublic, Omnicom, WPP, and more.
6 December 2024
This week’s agency news features Publicis, VCCP, Dentsu, Born Social, Wieden+Kennedy, Interpublic, Omnicom, WPP, and more.
The alliance expands and enhances their global capabilities to create new communications, content, brand experience, marketing and visibility opportunities for client companies to accelerate their global impact.
With multinational advertising and PR
This week’s agency news features Wavemaker UK, EssenceMediacom, Rapport, VCCP, the7stars, MRM, and more.
This’s week’s new business roundup includes Avon, Kantar, LiveRamp,, RTL AdAlliance, ShowHeroes, Utiq, and more.
This week’s roundup of hires and promotions features VCCP, Publicis Langland, SeenThis, EXTE, ITG, and more.
In episode six of season three, Awin’s Ellie Davies chats about the influencer marketing landscape, not having made it as an influencer (yet), missed opportunities to join the police and/or secret service, everyone’s favourite syndrome: imposter, planning weddings, and more.
Black Friday puts a lot of strain on to media planners and buyers, which can lead to costly errors. NDA partnered with Grasp to explore the human error problem and share solutions for how these mistakes can be avoided.
Launch partner for the joint solution, Boots Media Group will provide an omnichannel view of consumer touchpoints by combining Advantage Card audience data and offline sales transaction data.
The ‘curation’ capability enables agencies to connect with curation partners to explore inventory packages and activate data segments. Article features comment from launch partners Permutive and PrimeAudience.
“We live in a world of extreme convenience dominated by this new generation of consumers,” said Eddie Capel, President & CEO of Manhattan Associates.
Media Futures Market, a platform which connects buyers and sellers of media inventory, has expanded to the UK with Dan Gee at the helm.