Industry experts react to the Q1 2025 IPA Bellwether Report, where it was revealed that UK marketing budgets experienced their first overall decline in four years.
This week’s agency news features Incubeta, Savvy Marketing, Happy Hour Productions, Sapio Research, Elvis, and more.
UK marketing budgets experienced their first overall decline in four years during the opening quarter of 2025, according to the latest IPA Bellwether Report.
Jim Rudall, Regional Director, EMEA at Intuit Mailchimp, discusses the challenges facing businesses across the EMEA market and how AI is helping them to overcome those obstacles.
Olyzon, an agentic connected TV advertising platform, has launched in the US with its AI-native solutions.
Digital media measurement platform DoubleVerify has launched pre-bid video exclusion lists for TikTok.
Newsbrand ad spend is forecast to fall to $32.3 billion in 2025, representing a 33.1% decrease from 2019, according to WARC.
SocialChain, the social strategy and
The integration with Amazon Publisher Services will enable marketers in the US to access expanded ad inventory on LG Channels.
This’s week’s new business roundup includes SXSW London, Vevo, Experian, Taboola, Qualtrics, The Brandtech Group, Nexxen, and more.
In episode 10 of season three, RAAS LAB’s Toby Shaw discusses hyper-relevant advertising, where AI fits into delivering that, entering into the industry straight out of school via an apprenticeship, switching agency life for adtech, having an entrepreneurial mindset, ambitions of running at least one marathon, and more!
Samsung Ads will leverage the Magnite Access product to manage behavioural audience data across Magnite platforms.