Authentic engagement and earned attention: Why Co-op ventured into the world of microdramas
Microdrama series are typically punchy, dramatic, and highly bingeable. Unsurprisingly, as audiences have flocked to microdramas, brands have started to look into how they can engage consumers via the new format. One such brand is Co-op, which launched a four-part microdrama series starring comedian, podcast host, and TV producer Jake Bhardwaj.