The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.
The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.
The marketing and media industries are facing their ‘worst-ever’ talent crisis, research from the World Federation of Advertisers and MediaSense has found.
UK ad spend has continued its strong recovery from the pandemic, growing 28.3% year-on-year to reach a total of £8.6 billion in the first quarter of 2022, according to the latest AA/WARC Expenditure Report.
Branded consumer goods business PZ Cussons is designing enhanced product experiences in partnership with Product Experience Management (PXM) specialist Akeneo.
The latest deals, partnerships and announcements in digital media and marketing.
The latest developments in agencyland.
People moves in the digital industry.
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced the inclusion of its VeraViews ad stack on the IAB’s Global Vendor List (GVL).
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
UK marketing budgets continued to grow at a strong pace in the second quarter of 2022, according to the latest IPA Bellwether Report.
Liqueur brand St-Germain has teamed up with Pinterest to deliver a ‘first-of-its-kind’ immersive and interactive experience that serves up cocktail inspiration for consumers.
Smart speaker advertising elicits a substantial increase in brain activity when compared to standard audio ads, according to research by Neuro-Insight, commissioned by Octave Audio, Say It Now, and Xaxis.
GumGum, a contextual-first global digital advertising platform, has announced a partnership with JW Player (JWP), a leading video platform for broadcasters, publishers, and video-driven businesses, to leverage Verity™ when placing contextually relevant and brand-safe video ads.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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