Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.
Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.
European omnichannel advertising platform Hawk has launched Carboncut to help media agencies and advertisers reduce their carbon emissions…
Ozone, the UK digital advertising platform built for brands by publishers, has announced a pilot partnership with Mail Metro Media, bringing another of the UK’s best known media brands to the premium publisher alliance…
NDA’s flagship awards programme NDA Heroes has announced the first tranche of its esteemed judging panel.
The number of new posts on Dark Web forums about the AI tool surged from 120 in January to 870 in February — a 625% increase.
People’s Postcode Lottery, the charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense.
Marketing technology industry leaders have been invited to Parliament for a special debate on the UK’s digital skills crisis…
The NDA Heroes Awards aims to honour the unsung heroes of the UK’s Adtech, Agency, Brand and Publishing sectors. People who make a real difference to their colleagues and are more appreciated and valued than they currently know….
The additional investment from the existing shareholders will “enable the business to fast-track development of its product and service offering for advertisers and tools and analytics for publishers”
Microsoft’s Xandr has formed a partnership with Permutive to provide marketers with access to standardised publisher first-party data.
GumGum, a contextual-first, global digital advertising platform, has announced a new partnership with Cedara, the carbon intelligence platform….
98% of organisations believe in the value of personalisation, but 48% are yet to orchestrate a true programme of personalisation, according to research from Mastercard’s Dynamic Yield.
Adah Parris, futurist, cultural strategist, creator of innovation model Cyborg Shamanism, and TED speaker, has been announced as the keynote speaker at NDA’s inaugural Digital Women International Women’s Day (IWD) event.
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