Interviews, insight & analysis on digital media & marketing

NDA Meets: Matthew Goldhill, Founder & CEO, Picnic Media

For the latest in our NDA Meets podcast series, we sit down with Matthew Goldhill, Founder & CEO, Picnic Media.

Picnic Media is making waves by building a new market for social display advertising. The conversation ranges from creativity in mobile advertising and the “whole new language of design” ushered in by TikTok to social commerce, and the importance of Google AMP, and why advertisers now need to think mobile only not merely mobile first.


More posts from ->

Related articles


What did MWC 2023 tell us about the future impact of AI on brand experiences and activations?

MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?


A winning approach for non-gaming app growth

In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.