Interviews, insight & analysis on digital media & marketing

What you need to read today: Walkers’ comeback campaign, the battle for metaverse rights, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Creative Campaigns

Campaign

Walkers launches multimillion-pound comeback campaign

Walkers has launched a multimillion-pound comeback campaign, following a nationwide shortage of its crisps late last year.

New hires

Campaign

Dentsu UK appoints Carat veteran as chief operating officer of media

Mark Hughes begins the role in February.

Mediatel

Spotify poaches Yahoo’s Kristiana Carlet for international sales chief

Spotify has hired Yahoo’s Kristiana Carlet to be the audio streaming company’s international sales chief, a newly-created commercial role.

IPA

Mediatel

IPA New Year address: ‘good intentions alone are not enough’

The IPA president Julian Douglas has published a New Year address in the style of Mark Zuckerberg’s “metaverse” presentation in a call for positive pitch practices, and collaboration on advertiser campaigns.

Social commerce

MarketingBrew

(Socially) shop ’til you drop: Social-commerce stats for the year ahead

More than 50% of people surveyed by the Influencer Marketing Factory said they’ve bought something during a live-stream shopping event.

NFTs

Business Insider

NFTs have sparked a high-stakes turf war between crypto lovers and big corporate brands

The battle is on between artists and brands fighting for rights in the metaverse. 

Tech

WSJ

Google, Amazon, Meta and Microsoft Weave a Fiber-Optic Web of Power

The four tech giants increasingly dominate the internet’s critical cable infrastructure.

WSJ

The 3G Shutdown Is Coming—Here’s How That Affects You

AT&T, Verizon and T-Mobile will put down 3G for good this year. Even if you don’t have a 3G phone anymore (and chances are you don’t), the technology most certainly changed your life.

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