Interviews, insight & analysis on digital media & marketing

NDA meets Waze: why shifts in driver behaviour provide new opportunities for advertisers

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New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving.

In the latest episode, Waze UK Country Manager Ru Roberts focuses on new research which reveals significant post-pandemic shifts in driver behaviour that all marketers will want to hear. Why are people using their cars more than ever? What purchasing decisions are drivers open to while in transit? How can advertisers best appeal to customers on the move?

Listen here to find out more.


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