Interviews, insight & analysis on digital media & marketing

Foresight

The future of media, brands and AI: Claire Enders shares her foresight

At New Digital Age’s Foresight event, Claire Enders CBE, founder of Enders Analysis, joined NDA Editor-in-Chief Justin Pearse for a wide-ranging discussion on the changing media landscape, the rise of streaming and digital platforms, and the disruptive role of artificial intelligence...

The premium publisher surge: trust and transformation

At New Digital Age's recent Foresight event, a panel gathered to discuss the evolving role and value of premium publishers in today's digital landscape.

Programmatic’s evolution from automation to omnichannel

Two decades ago, outdoor advertising was still dominated by paper posters, with manual bookings and faxed insertion orders forming the backbone of the buying process. As Jon Mundy of JCDecaux explained at NDA’s Foresight event, the first significant shift came with digitisation around 15 years ago.

The evolution of programmatic, from performance workhorse to brand engine

The new creator economy: how brands, publishers and creators are reshaping the future of advertising