Interviews, insight & analysis on digital media & marketing

What you need to read today: Microsoft’s big Activision acquisition, Jaguar’s immersive cinema experience, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Immersive Experience

Campaign

Everyman Cinema partners Jaguar to deliver its first immersive experience

1940s American carnival experience is inspired by the film ‘Nightmare Alley’.

Gaming

FT

Microsoft to buy video game maker Activision Blizzard for $75bn

Tech group looks to expand reach in gaming world with its biggest-ever acquisition.

Misinformation

TechCrunch

Twitter expands misinformation reporting feature to more international markets

Last August, Twitter introduced a new feature in select markets, including the U.S., that invited users to report misinformation they encountered.

Morning Brew

AT&T, Verizon agree to delay 5G deployment near major airports

Airlines claim the service interferes with crucial airplane instruments.

Acquisitions

Adexchanger

Microsoft’s Acquisition Spree Continues; The “Power” In Pricing Power

Microsoft announced a $69 billion deal for Activision Blizzard, the game developer that owns Call of Duty, World of Warcraft and King, the mobile studio behind Candy Crush, among many other game franchises.

Metaverse

The New York Times

What’s All the Hype About the Metaverse?

Microsoft cited the metaverse as a reason for buying Activision Blizzard for $68.7 billion. Let’s break down what that really means.

Tech

CNBC

Microsoft sets record for biggest tech deal ever, topping Dell-EMC merger in 2016

Microsoft’s agreement to pay almost $69 billion for Activision Blizzard would market the highest price ever paid by a U.S. tech company in an acquisition.

WSJ

Apple Says Senate’s Big-Tech Legislation Would Weaken Its User-Privacy Push

Ahead of Thursday debate in Congress, iPhone maker says measure could benefit ‘irresponsible’ companies profiting from user data.

Forbes

Apple’s Largest iPhone 14 Upgrade Leaks Again

This year’s iPhone 14 Pro smartphones are due for a massive camera upgrade according to the latest available information.

Amazon

Business Insider

Amazon employee angst over low pay reaches crisis levels, driving attrition higher across senior ranks, insiders say

Some Amazon employees and executives are frustrated with what they perceive as below-market pay.

Business

WSJ

Sony Shares Fall Sharply After News of Microsoft Deal for Activision Blizzard

Microsoft said the deal would make it the world’s third-largest gaming company by revenue.

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