Interviews, insight & analysis on digital media & marketing

What you need to read today: Olympics virtual influencer, NFL’s Roblox game, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Winter Olympics

The Drum

Alibaba creates virtual influencer for Winter Olympics to highlight innovation capabilities

Alibaba has created a virtual influencer for the 2022 Winter Olympics in Beijing that it hopes will showcase its digital innovation.

News roundup


The Changing Face Of Industry Trade Orgs; And An Industry That Trades In Facial Changes

Here’s today’s news round-up.

Supply chain 

The Guardian

‘Just-in-time to just-in-case’: EU’s $49bn chip plan shows tectonic shift in global economy

Ursula von der Leyen says chips are ‘bedrock of our modern economies’ but the pandemic has exposed supply vulnerabilities.

Super Bowl

Ad Age

NFL Launches game on Roblox days before the Super Bowl

The activation will be tied to the NFL’s in-game commercial, airing Sunday on NBC and within Roblox.


A man spends life with a Pringles can on his hand in Super Bowl spot

This year for the Super Bowl, Pringles’ spot is inspired by the insight that 43% of people admit they’ve gotten their hands stuck in a Pringles can.


Performance Marketing World

Unblocking hidden communities: New Publicis marketplace promotes ‘inclusive’ media buying

The programmatic platform is pitched as a more ethical way to buy publisher content and fight unfair keyword blocking, with The Guardian and Reach Group already signed up. 


City A.M.

Government injects £23m to boost UK skills and diversity in AI jobs

The government has pumped £23m into Artificial Intelligence and data conversion courses for young and underrepresented groups, as the UK aims to be the industry leader.


City A.M.

Microsoft crafts new app rules as it jumps through regulatory hurdles for Activision Blizzard deal

Microsoft has announced a new set of principles for its app store, including open access to developers who meet privacy and security standards, as it jumps through regulatory hoops to gain approval for Call of Duty maker Activision Blizzard mega-deal.