“Brand building is anything from dead, it just needs new vehicles,” writes Josh Shames, U.S. Managing Partner at brand research agency Hall & Partners…
By Rachel Macey, Managing Director:
Smaller organisations don’t need a larger martech stack to earn market share; they need targeted AI that delivers deeper consumer insights at a fraction of the cost of traditional research, says Tamera Montagna, CEO of Clarvos…
“Large parts of the programmatic ecosystem are a scam, and I don’t mean slightly inefficient or in need of a tidy-up,” writes Daniel Gilbert for New Digital Age…
by Ellie Edwards-Scott, Co-Founder of
For too long, marketers have allowed themselves to be defined by short-term metrics, believes Casper Emil Sciuto Rouchmann, CEO & Founder of SparkForce…
The global share of women in AI roles remains alarmingly low – often somewhere in the low 20% range – and drops even more sharply in senior AI leadership. Belma Ibrahimović, Head of AI, saas.group, explains why this should concern us all…
The conversation around “autonomous commerce” is growing quickly, but much of it focuses on chatbots, AI assistants, or conversational shopping interfaces. The deeper transformation, says Aniket Deosthali of Envive AI, is happening somewhere else: inside the systems that determine which products are surfaced in the first place…
Simon Larcey, Managing Director, Viztrade, believes that AI will give traditional media a second wind and, ultimately, be beneficial to journalism and news media…
While journalists still play a major role in shaping and communicating brand narratives, in 2026 the landscape of who can be an ‘influencer’ of public opinion is much more complex, says Suzanne Haylser, EVP Consumer PR, The PHA Group…
“When my sister and I founded We Are Truly, we did not sit down and declare that we were building a female-owned agency,” writes Alice Callaghan for NDA. “We wanted to create an environment where strategic thinking outweighed bravado…”