The significant financial commitment that brands are making in influencers continue to generate headlines, but many marketers are still searching for a robust way to quantify their impact, say Sam Fellows, Global New Growth Officer, and Matthew Chappell, Global Client Success Officer at Gain Theory…
Audio is the one major channel currently immune to the new restrictions on Less Healthy Food (LHF) brands, offering a compliant route to promote themselves to consumers, says Elie Kauffman, head of sales, EMEA at Audion…
Being louder is futile when machines will filter the noise. The future belongs to brands that master the mid-funnel by working with the machines, says Erfan Djazmi, Chief Digital Officer, Mediahubww…
For years, the relationship between content publishers and AI developers has been lopsided, says Erick McAfee, Director of Growth at Supertab, but things are finally shifting…
Is digital advertising ‘solvable’ NDA columnist Wayne Blowell ponders an old question and brings some new insights
Accessibility is no longer a tick-box exercise. It’s a business imperative that drives efficiency, builds trust and converts customers, says Ben Henshall, UX Lead, Brandwidth…
What do publishers’ licensing deals with LLMs mean for advertisers, whose visibility strategy has been focused on being seen next to premium content? How should they shift to be a part of the new world of LLM content? Alina Pruteanu, Digital Development Director, The Grove Media. offers her advice…
The traditional online partnerships that you have relied on to date no longer guarantee predictable reach. So, what can you do? Dom Coleridge of Scale Digital has some answers…
Clarity is still the unicorn of programmatic – everyone talks about it, but almost no one delivers it, says Natash Whitfield-Niven, CEO & Founder, CertM8…
In her latest column for NDA, Sara Vincent, Utiq Managing Director, UK, warns that the “death of the open web” poses a much bigger danger to our lives than we realise: “It’s time to ring the alarm bells…”
The divide between brand and performance marketing is false, says Dominic Goldman, Founder of You’re The Goods. The most ambitious clients understand that fame and conversion are two sides of the same conversation…
Today’s consumers are pragmatic shapeshifters, says Livia Bernardini, CEO of Future Platforms. They let technology take the wheel when it is convenient but recoil the moment automation feels presumptive…