A panel of experts from Adapex, Sigma Software, PubMatci, and Magnite discuss whether AI is programmatic’s “friend or foe” at Prebid Ascent London 2025.
The UK’s advertising and marketing talent are once again being called on to take part in the All In Census, which helps to create a picture of the make-up of the industry.
This week’s roundup of hires and promotions features Sky Media, Joan London, Neverland, and Precisely.
This’s week’s new business roundup includes Co-op Media Network, Lumen Research, Sky Media, Twitch, StreamElements, and more.
This week’s agency news features VCCP, SocialChain, McCann Central, The Kite Factory, Elvis, and Total Media.
Digital media measurement company DoubleVerify has entered into an agreement to acquire Rockerbox, a marketing attribution platform, for $85 million.
Digital agency IDHL has announced
This week’s agency news features Assembly, the7stars, McCann, PHD, SocialChain, Inspired Thinking Group, We Are Social, NewGen, and more.
Ads shown within premium streaming environments are deemed as being more trustworthy, according to a study from Magnite.
Increasing readership is the number one priority for UK digital publishers in 2025, according to Association of Online Publishers report.
This week’s roundup of hires and promotions features TripleLift, MullenLowe, VCCP, Azerion, Nest Commerce, Adlook, Enero Group, and more.
This’s week’s new business roundup includes Barb, Mediasense, Snowflake, Mediaocean, JCDecaux, VIOOH, DIsplayce, Databricks, SAP, and more.