AI
You don’t have an AI marketing problem. You have an architecture problem.
Pencil COO Tobias Cummins on why 95% of AI marketing pilots fail to scale – and the architectural choice that separates the 5% that survive…
10 June 2026
Pencil COO Tobias Cummins on why 95% of AI marketing pilots fail to scale – and the architectural choice that separates the 5% that survive…
Many organisations believe they are mature in customer experience when, in reality, they simply have a mature CX team rather than a customer-centric operating model, writes Jochem Van der Veer, CEO and Co-Founder of TheyDo…
AI-driven advertising is delivering higher engagement and stronger returns by enabling campaigns to respond more intelligently to user behaviour in real time, says Gareth Walton, Head of EMEA Sales at Nextdoor…
JOLT’s EV charging stations are adding something new to roadside formats, says Gino Cettina: verified, first-party behavioural data from a captive audience that returns again and again…
As generative AI becomes part of everyday marketing workflows, the outputs often feel polished but indistinct. Marketers have started calling it “AI slop,” but the phenomenon itself is not new. It reflects a much older dynamic that has shaped digital advertising for years, says Adam Heimlich, Founder and CEO of Chalice AI…
If buyer spend is disappearing into fees, intermediary margins and obscure trading paths, the crisis for publishers isn’t scale, but yield, writes James MacDonald of Limelight…
A 10Fold study reports that 9% of marketers say they either do not have a formal review process for AI-developed content or only spot check some pieces before publication…
The conversation in the ad community is moving from planning around demographics to understanding motivations, cultural context and behaviour, making trusted media brands more important than ever, writes Mario Lamaa, MD, Data & Revenue Operations at Immediate…
“AI fluency isn’t merely about gathering desirable AI tools or skills,” writes Sumit Virmani, Global Chief Marketing Officer, Infosys. “The challenge, most certainly, runs deeper than acquiring new software or scheduling training sessions…”
In his latest column for New Digital Age, Matt Barash of Nova Studio notes that, while marketers have become increasingly sophisticated at avoiding unsafe placements, they’ve become far less focused on a different risk emerging at scale: creative sameness…
Nearly half of consumers (49%) now use TikTok to search for products, with 86% of Gen Z searching on TikTok weekly, almost on par with traditional search engines. This is a fundamental behaviour shift that’s changing how people discover brands, says Joe Adsett, Managing Director, Refluenced…