Interviews, insight & analysis on digital media & marketing

Strategy

Q&A: The Trade Desk’s Jessica McGrogan on addictive walled gardens and ethical media planning

Meta and Google were recently found guilty of intentionally building addictive platforms. The Trade Desk, the largest independent advertising technology company in the world, believes the case should prompt advertisers to ask what kind of platforms they are unknowingly supporting with their ad spend. 

New Digital Age spoke with Jessica McGrogan, VP Business Development at The Trade Desk, to find out more…

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Strategy

AA/WARC Expenditure Report: industry reaction – part one

Following the publication of the refreshed advertising Expenditure Report from the Advertising Association and Warc (which revealed that UK ad investment increased by 6.4% year-on-year in 2025) New Digital Age gathers reaction from across the digital marketing and media industries…

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